Stellenbeschreibung

Internal liaison to our product marketing and business unit brand managers to identify marketing needs, help with strategies and ensure implementation of the business unit go-to-market plans and initiatives. Participate in the development of the marketing communication strategy and act as project manager across a large variety of marketing activities including PR, events, branding, advertising, collateral, direct mail and electronic campaigns, presentations, videos, special projects, etc. in collaboration with internal teams (and outside vendors as required) Assist in the implementation and tracking (ROI) of marketing activities in plan and budget, such as cost per lead, using data from the marketing analytics.  Oversee content for various articles, publications, ads, press releases and web content. Support public relations strategic plan as needed. Recommend creative approaches/strategies for social media executions in support of business unit goals and help to grow community of followers.   Be a brand evangelist and ensure adherence to branding guidelines in the region. Establish and maintain consistent and efficient processes within the marketing department.