Stellenbeschreibung

Global Brand Manager (m/f) Busch-Jaeger Are you eager to pursue the opportunity of a challenging, multifaceted role as the next step in your marketing career? Are you eager to apply your demonstrable expertise in product brand management to ABB’s growth ambition? If so, we look forward to receiving your application! Location: Lüdenscheid, North Rhine-Westphalia, Germany Job Function: Marketing Job Reference Code: DE56846601 Tasks: * In this role, you will define and execute the Business Unit product brand strategy and brand positioning, in addition to overseeing strategic brand-related sales and marketing initiatives. * Your responsibilities will also include ensuring that key targets are met with regard to order intake, brand-specific channels, Net Promoter Scores (NPS), brand image and recognition. * Furthermore, you will define key marketing and sales targets relating to brands and programmes, in addition to establishing appropriate metrics and measurement tools for the purpose of monitoring performance and driving top-line growth in each market. * The role will also include overseeing market research efforts to understand the customers’ brand perception and buying behaviour as well as to formulate effective marketing and training strategies to ensure that our brands receive maximum visibility. * Last but not least, you will support and contribute to an effective, capable and high-performance organisation, as well as to developing talent and reviewing effectiveness. Requirements: * To be considered for this position, you will require a Bachelor degree, preferably in Business, with an emphasis on Marketing. * The position also calls for experience in multiple product brand management. * Alongside a core understanding of marketing-related subjects such as advertising, consumer behaviour, marketing strategy and market research, you will also display basic skills in accounting and finance. * Furthermore, you will require knowledge of the B2B industry as well as experience in working with installers, wholesalers, architects, etc. * A solid command of English is considered equally important. Additional information: ABB is able to offer you an interesting role within a highly motivated team, together with open communication structures. On the basis of a personal, practice-oriented induction programme, you will be given the opportunity to acquire the confidence needed to work independently and self-reliantly within your assigned area. ABB is also able to provide a wealth of opportunities for personal development once you have completed your induction period, the aim being to assist you in attaining your career goals. Personalised development programmes with targeted training measures will help you to enhance your skills continuously. Are you interested? Please do apply online via our career platform www.abb.de/careers by quoting the reference number DE56846601. ABB (www.abb.com) is a leader in power and automation technologies that enable utility, industry, and transport and infrastructure customers to improve their performance while lowering environmental impact. The ABB Group of companies operates in roughly 100 countries and employs about 140,000 people. The Low Voltage Products division manufactures low-voltage circuit breakers, switches, control products, wiring accessories, enclosures and cable systems to protect people, installations and electronic equipment from ele